Sportradar adds DATA.BET, Esportsbull and GRID to its Unified Odds Feed for esports
Sportradar is letting operators pick their esports odds provider title-by-title through a single Unified Odds Feed integration.
Key takeaways
- 1Sportradar's Unified Odds Feed now includes DATA.BET, Esportsbull and GRID as esports odds providers.
- 2Operators can choose a preferred provider on a title-by-title basis, subject to availability and commercial terms.
- 3Launch content covers Counter-Strike 2, Dota 2 and League of Legends; VALORANT and Mobile Legends: Bang Bang are planned for future release.
Sportradar announced that it has expanded its Unified Odds Feed by adding several esports odds providers, giving operators more choice in how they source betting content for esports titles.
enables operators to select their preferred odds provider on a title-by-title basis
The feed launches with three providers — DATA.BET, Esportsbull and GRID — according to the announcement. Operators integrating with the Unified Odds Feed can now pick which of these providers supplies odds for a given esports title, rather than being tied to a single source across their whole esports offering, subject to availability and applicable commercial terms, the company said.
Sportradar said the move reflects its continued investment in broadening its betting offering and deepening its capabilities in esports, as it looks to provide operators with greater access to high-quality content, data and engagement solutions through what it called a scalable and flexible ecosystem.
What’s available now
At launch, content is available for Counter-Strike 2, Dota 2 and League of Legends, according to Sportradar. The company said VALORANT and Mobile Legends: Bang Bang, along with additional content and new markets, are planned for future release.
Beyond odds, Sportradar said its esports portfolio also includes Match Tracker and Audio-Visual products, which it said allow operators to build richer, more engaging experiences for customers alongside the odds feed.
Roman Garin, SVP, Innovation at Sportradar, said esports’ fully digital nature creates an expectation for fast, deep live betting experiences, and that the providers behind Counter-Strike 2, Dota 2 and League of Legends each bring their own strengths and trading style. By bringing them together through the Unified Odds Feed, Garin said, the company is giving operators choice and flexibility through a single integration, and plans to keep adding providers and titles as the market evolves.
