River Cree Resort & Casino taps GiG for Alberta iGaming platform, GiG's fifth brand in province

Gaming Innovation Group (GiG) has announced a partnership with River Cree Resort & Casino to supply the technology behind the operator’s expansion into Alberta’s regulated iGaming market.

By the numbers: Industry analysts cited in the release estimate Alberta’s mature iGaming market at between €440 million and €625 million in annual gross gaming revenue.

As the fifth brand that GiG is supporting in Alberta, this landmark partnership underscores our strong momentum and growing operational footprint across the province.

River Cree, owned by the Enoch Cree Nation, will use GiG as a full-turnkey partner, according to the release. The deal covers GiG’s iGaming platform, online Sportsbook, Casino vertical, a native Mobile App, a custom Front-end and Omni-channel solutions, GiG said.

Data and Logic tools included

River Cree will also use GiG’s Data and Logic tools alongside its Operational Managed Services. The release describes Data as delivering real-time analytics, reporting and predictive insights into player behavior, while Logic acts as an automated rules engine that streamlines operations, automates workflows and customizes player acquisition and retention flows without requiring custom code.

GiG says its omni-channel infrastructure will let River Cree connect its land-based resort operations with digital gaming across the province.

Alberta market size

The release notes that industry analysts estimate Alberta’s mature regulated iGaming market will generate between €440 million and €625 million in annual gross gaming revenue.

GiG CEO Richard Carter said River Cree is the fifth brand GiG now supports in Alberta. River Cree CEO Vik Mahajan said the Alberta launch is “the next evolution in delivering exceptional experiences.”