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Flutter Entertainment cites 6x development efficiency using AI in $500m cost-savings plan

The operator attributed a 14% year-over-year rise in technology and research costs to AI software development and platform migrations as it pursues its Phase II transformation.

Excerpt of Form 8-K, Exhibit 99.1 (Flutter Entertainment plc via SEC EDGAR), the source of this story
Graphic: AI Gambling Daily; based on Flutter Entertainment plc via SEC EDGAR

Key takeaways

  1. 1Flutter cited AI software development and the PokerStars transformation as drivers of a 14% increase in Q3 technology costs.
  2. 2The operator claimed 6x efficiency compared to non-AI workstreams when developing an internal product called The Feed.
  3. 3The technology initiatives are part of a targeted program to deliver an additional $500 million in gross operating cost savings by 2029.

Filing wire

SEC EDGAR

Filer
Flutter Entertainment plc
CIK
1635327
Accession
0001193125-26-446166
Form
8-K
  1. Form 8-K

    Filed on SEC EDGAR by Flutter Entertainment plc.

    • Item 2.02 Results of Operations and Financial Condition
    • Item 7.01 Regulation FD Disclosure
    • Item 9.01 Financial Statements and Exhibits
    • Item 99.1 Exhibit 99.1
    • Item 99.2 Exhibit 99.2
  2. 2027

    Phase I target

    Annual run-rate operating cost and generosity savings targets target timeline

  3. 2029

    Phase II target

    $500m gross operating cost and capital expenditure savings target timeline

  4. May 2032

    Refinancing

    Extended maturity date for Revolving Credit Facility and Term Loan A facilities

Open Exhibit 99.1 on EDGAR

Flutter Entertainment plans to achieve an additional $500 million in gross operating cost and capital expenditure savings by 2029 through artificial intelligence integration and infrastructure simplification, according to its latest Form 8-K filing.

By using AI, removing layers and duplication, and simplifying our technology infrastructure, we can make decisions faster, and direct greater investment towards our customers.

The operator reported a 14% increase in technology, research and development costs year-over-year, which it attributed directly to “platform support costs relating to the PokerStars transformation program and AI software development.”

During the third quarter, the gambling operator reported total group revenue of $3,874m.

Accelerating The Feed

In a supplemental presentation accompanying the financial results, Flutter detailed its “$500m Phase II Cost Transformation” program, which the company says is “designed to increase pace and agility” across the organization.

As part of the phase, the operator highlighted its AI initiatives, which focus on “Product development and further process efficiencies.” Specifically, the document states the company is “Using AI to help accelerate the product life cycle.”

To demonstrate early output from these initiatives, Flutter cited an internal case study regarding a product named “The Feed.” According to the filing, the company “Developed The Feed with 6x efficiency compared to workstream plan excluding AI.” The filing notes this metric is based on internal data and estimates.

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Technology Architecture and Cost Reductions

The $500 million target for 2029 follows the company’s initial Phase I transformation plan, which included a UK and Ireland restructuring announced to mitigate increased gambling taxes. The second phase relies heavily on technological and organizational shifts.

Alongside AI deployment, the technology workstream requires the business to “Adopt a global services architecture and undertake next set of platform migrations.”

Other pillars of the cost reduction strategy include procurement changes to “Leverage scale to target renegotiation of key supplier arrangements” and a retail estate review to “Exit lower returning shops.” The company expects these efficiencies to create room for United States investment while supporting 5–10% annual revenue growth internationally.

BackgroundGambling technology earnings trackerFlutter earnings (FLUT)