GiG launches PowerPlay platform in Alberta with first deployment of SportX engine
PowerPlay has rolled out its online casino and sportsbook in Alberta using GiG's modular technology ecosystem, marking the supplier's fourth active brand in the newly regulated Canadian province.
Key takeaways
- 1The integration features GiG's Player Account Management system, SportX sportsbook, LogicX rules engine and DataX AI system.
- 2The deployment marks the first time GiG's SportX sportsbook technology has gone live in the province of Alberta.
- 3Industry analysts estimate annual Gross Gaming Revenue in Alberta will eventually range between €440m and €625m.
Gaming Innovation Group (GiG) has deployed the PowerPlay Online Casino & Sportsbook in Alberta, providing the brand with a localized technology stack, according to a company press release. The deployment represents GiG’s fourth active brand within the province’s newly regulated iGaming market.
“Launching SportX alongside our full casino gives Albertans a local, regulated place to play, with the instant Interac withdrawals our players value.”
Modular platform architecture
The rollout utilizes GiG’s end-to-end ecosystem, integrating its core Player Account Management (PAM) software with the DataX AI-driven data engine and LogicX real-time rules engine. The supplier said this setup allows PowerPlay to transfer its existing operational framework from Ontario—where it migrated to GiG technology in 2025—without inflating overhead or duplicating its technical infrastructure. PowerPlay offers more than 1,200 casino games alongside major and minor sporting leagues.
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First Alberta sportsbook deployment
The integration introduces GiG’s SportX engine to Alberta for the first time. The sportsbook software features dynamic market segmentation and real-time flexibility, allowing trading teams to adjust promotions and odds across 40+ global sports. According to the supplier, local compliance logic is embedded directly into the engine, ensuring adherence to Alberta Gaming, Liquor and Cannabis Commission (AGLC) rules while mitigating margin leakage. PowerPlay also supports instant Interac withdrawals for localized payment processing.
What this means
For PowerPlay, the expansion leverages an existing GiG supplier integration to enter a young Canadian market that industry analysts estimate could yield between €440m and €625m in annual Gross Gaming Revenue (GGR). By utilizing a SaaS model with integrated AI tools and regional compliance logic, operators can scale into new jurisdictions matching the regulatory frameworks maintained across GiG’s 31 worldwide operating jurisdictions.
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