Kambi to migrate QuinnBet to Turnkey Sportsbook in multi-year deal
The UK and Irish operator will integrate Kambi's AI-powered trading and risk management tools via the Pragmatic Solutions player account platform.
Key takeaways
- 1QuinnBet will migrate to Kambi's Turnkey Sportsbook under a multi-year partnership agreement.
- 2The sportsbook will integrate directly with QuinnBet’s player account management platform, Pragmatic Solutions.
- 3The software deployment includes Kambi's AI-powered trading tools and intelligence from its 70 global partners.
Kambi Group has signed a multi-year agreement to supply its Turnkey Sportsbook to UK and Irish operator QuinnBet, migrating the brand onto its proprietary trading and risk management platform.
QuinnBet will migrate to Kambi’s Turnkey Sportsbook and integrate the supplier’s AI-powered trading tools with its Pragmatic Solutions player account management platform.
Under the agreement, Kambi will replace QuinnBet’s existing sports betting infrastructure. The integration will connect Kambi’s technology directly to QuinnBet’s selected player account management platform, Pragmatic Solutions, enabling the operator to manage player data and operations alongside Kambi’s betting markets.
Platform integration and AI tools
QuinnBet’s migration to the Turnkey Sportsbook provides the operator with Kambi’s end-to-end software package. According to the supplier’s release, the deployment includes a flexible front end and a Bet Builder product.
The back-end system features Kambi’s advanced AI-powered trading and risk management capabilities. Kambi states that its proprietary artificial intelligence systems generate pricing and manage risk by processing vast amounts of data across its network.
This system is supported by data from Kambi’s network of more than 70 global partners. The supplier says that every player interaction across this network feeds into its intelligence pool, creating an edge for operators in pricing accuracy, trading performance, and ongoing product development.
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UK focus and expansion
The immediate deployment focuses on the UK and Ireland, tailoring the betting experience for sports highly popular in those regions, specifically horse racing, football, and darts.
Brenda Quinn, QuinnBet CEO, said the operator sought a partner with world-class technology, trading expertise and flexibility to support its growth ambitions.
The platform integration also provides QuinnBet with the technological foundation to expand into new regulated jurisdictions, subject to future licensing and regulatory approvals. Werner Becher, Kambi Group CEO, noted the deal reinforces Kambi’s position as a provider for operators requiring the combination of sportsbook expertise and powerful network intelligence to compete in regulated markets.
Kambi holds ISO 27001 and eCOGRA certifications for its software security and operations.
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