Kambi licenses sportsbook source code to Allwyn in €45 - 50 million platform deal
Kambi will provide Allwyn with its sportsbook source code and AI-powered trading services, with the deal expected to contribute €45 – 50 million to Kambi's operating profit between 2027 and 2031.
Key takeaways
- 1Allwyn receives a perpetual, global license to Kambi's source code to unify its sports betting brands in-house.
- 2The agreement includes a long-term contract for Kambi's proprietary AI-powered trading and risk management capabilities.
- 3Kambi will build and train an implementation team that will transfer to Allwyn to provide full operational control.
Kambi Group plc will provide Allwyn AG with a perpetual, global license to its sportsbook source code in a move designed to consolidate the multi-national operator’s sports betting brands onto a single in-house platform.
Allwyn will consolidate its global sports betting brands onto a single in-house platform using Kambi’s source code and a transferred implementation team.
According to the filing, the licensing and associated services agreements are expected to contribute approximately €45 – 50 million to Kambi’s operating profit during 2027–2031. Kambi expects around 40% of this total to be recognised in 2027 and 20% in 2028. The financial structure includes an upfront payment in early 2027, followed by milestone payments linked to deliveries in subsequent years.
AI trading and risk management
Alongside the source code license, the companies signed a long-term trading services agreement. Kambi will supply Allwyn with its “proprietary AI-powered trading and risk management capabilities.” The provider noted this arrangement will strengthen Kambi’s own global network and liquidity pool.
Allwyn Digital CEO Kresimir Spajic said leveraging Kambi’s technology gives the operator “greater freedom to evolve our offering, tailor products to individual brands and markets, and build a scalable foundation to accelerate future growth.”
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Technology handover and team transfer
Kambi’s multi-brand and multi-regulation technology, which currently serves partners in more than 100 jurisdictions, will undergo a managed handover. To execute the transition, Kambi will build and train a dedicated team that will transfer directly to Allwyn following the implementation of the source code.
This handover process aims to give Allwyn full operational control and development capabilities. The company noted that establishing this team will add to Kambi’s operating expenses over the 2027–2029 implementation period.
Kambi stated its capital allocation priorities remain unchanged. The supplier intends to return the majority of net proceeds from the agreements to shareholders while retaining sufficient financial flexibility to support continued product development.
BackgroundHow AI Is Used in Sports Betting: Odds, Assistants, Streams and Integrity
