Flutter details Assistant, FanDuel AceAI and Sportsbet Jeeves
A February company update describes internal AI tools, sportsbook research chat and customer-service drafts across Flutter brands.
Key takeaways
- 1Flutter Assistant supports internal document and report tasks.
- 2FanDuel describes AceAI as a sportsbook research chat experience.
- 3Sportsbet Jeeves prepares customer-service responses for review.
SourceFlutter details Assistant, FanDuel AceAI and Sportsbet Jeeves — Flutter Entertainment, Feb 18, 2026
Flutter described several operational generative-AI tools in a February 18 company update, covering staff work, customer research and service support.
Internal assistance
Flutter Assistant was first developed by FanDuel and is being extended across the group. The company says it helps employees summarise documents, prepare presentations and draft reports within Flutter infrastructure.
Customer research and service
FanDuel’s AceAI is embedded in its sportsbook. Flutter describes it as a natural-language interface for exploring sports statistics and constructing betting selections.
At Sportsbet, Jeeves interprets informal customer messages, retrieves relevant account information and prepares responses for staff review. Flutter says Salesforce helped develop the tool.
The company also describes a Responsible AI Framework addressing fairness, transparency and robustness. These are company disclosures of product capabilities; the update is not an independent assessment of accuracy or customer outcomes.
