OptiGenie (Optimove): what the AI does and who uses it
What it is
OptiGenie is an AI suite and in-platform conversational agent in Optimove's CRM that lets marketers query data and build audiences, promotions and campaigns in natural language.
No operator or league is named as a user in the public sources we found. Evidence level: vendor claim.
Updated Checked against 3 public sources
How it works
Input
Marketer prompts plus Optimove platform data and context
OptiGenie
AI suite and in-platform conversational agent in Optimove's CRM that lets marketers query data and build audiences, promotions and campaigns in natural language.
Output
Insights, drafts and built components such as audiences, promotions, templates, campaigns and journeys, held for marketer review
Who uses it
None named
The public sources do not name an operator, league or regulator using OptiGenie. We add users when a vendor release, operator filing or regulator document names them.
Evidence
Optimove names iGaming clients generally but no operator is named as using OptiGenie specifically.
Our scale: vendor claim (the vendor’s word only) · named deployment (a named user is on record) · independent evidence (study, regulator or court finding, or audit).
What Optimove says
- Every campaign built by the new OptiGenie still requires marketer review and approval before anything goes live; the agent was in closed beta at announcement. Source ↗
These are Optimove’s own figures; we have not seen an independent test of them.
Sources
3
- Optimove Unveils OptiGenie: a Comprehensive AI-Powered SuiteMarTech Series · November 7, 2023 · press
- Optimove Introduces the New OptiGenie: Natural-Language Conversational Agent Directly Inside the PlatformThe Agile Brand Guide · August 26, 2026 · press
- iGaming CRM Marketing SolutionOptimove · vendor
Other personalisation and crm AI
How we list products
A product is listed when a vendor, operator or regulator names it in a public document. Every statement on this page comes from the sources above; where a source does not say something (inputs, users, launch date) we say so rather than guess. See the full AI products tracker and our editorial policy.
Work at Optimove or use OptiGenie? Send corrections or evidence to corrections@aigamblingdaily.com.