Amplifier AI (Future Anthem): what the AI does and who uses it
What it is
Amplifier AI is a real-time AI personalisation product that tailors content, bonuses and interventions to individual players, including churn prevention and risk monitoring.
Named users on record: Betsson, Gaming Innovation Group (GiG), Bede Gaming. Evidence level: named deployment.
Updated Checked against 4 public sources
How it works
Input
Betting transaction history, plus other data depending on modules
Amplifier AI
Real-time AI personalisation product that tailors content, bonuses and interventions to individual players, including churn prevention and risk monitoring.
Output
Personalised recommendations, bonuses, audiences and player interventions
Who uses it
3 named
- Betsson
- Gaming Innovation Group (GiG)
- Bede Gaming
Evidence
Partnerships with Betsson, GiG and Bede Gaming are reported in trade press; results figures are vendor's own.
Our scale: vendor claim (the vendor’s word only) · named deployment (a named user is on record) · independent evidence (study, regulator or court finding, or audit).
What Future Anthem says
- Future Anthem's site claims EveryMatrix generated a 3.5x ROI on bonus spend with 'Anthem's real-time, AI-driven bonuses'. Source ↗
- Future Anthem says it delivers personalised player experiences at scale in under 100 milliseconds. Source ↗
These are Future Anthem’s own figures; we have not seen an independent test of them.
Sources
4
- Future Anthem & Betsson agree to Amplifier AI partnershipCasinoBeats · November 16, 2023 · press
- Future Anthem strikes personalisation AI partnership with GiGiGaming Business · July 25, 2024 · press
- Future Anthem in AI collaboration with Bede GamingiNTERGAME · May 21, 2024 · press
- Future Anthem: real-time AI platformFuture Anthem · vendor
Other personalisation and crm AI
How we list products
A product is listed when a vendor, operator or regulator names it in a public document. Every statement on this page comes from the sources above; where a source does not say something (inputs, users, launch date) we say so rather than guess. See the full AI products tracker and our editorial policy.
Work at Future Anthem or use Amplifier AI? Send corrections or evidence to corrections@aigamblingdaily.com.