ARC (Entain): what the AI does and who uses it
What it is
ARC is Entain's in-house player protection programme that uses its own data and models to spot at-risk behaviour and tailor protection to each customer's risk profile.
Named users on record: Entain. Evidence level: named deployment.
Updated Checked against 3 public sources
How it works
Input
Behavioural play data, e.g. stake fluctuations, erratic single-session play and loss chasing
ARC
Entain's in-house player protection programme that uses its own data and models to spot at-risk behaviour and tailor protection to each customer's risk profile.
Output
Individual risk identification and tailored protection
Who uses it
1 named
- Entain
Evidence
Operator's own programme; Entain said it works with Harvard Medical School's Division on Addiction, but no independent evaluation was found.
Our scale: vendor claim (the vendor’s word only) · named deployment (a named user is on record) · independent evidence (study, regulator or court finding, or audit).
What Entain says
- Entain said ARC develops models using more than three times the previous number of behavioural indicators. Source ↗
These are Entain’s own figures; we have not seen an independent test of them.
Sources
3
- Entain completes first phase of new customer protection initiativeiGaming Business · February 18, 2021 · press
- Entain: ARC is fundamental to our future strategy for sustainabilityCasinoBeats · February 18, 2021 · press
- Artificial Intelligence Set To Play Significant Role In Identifying Problem GamblersVixio · May 20, 2026 · press
Other responsible gambling AI
How we list products
A product is listed when a vendor, operator or regulator names it in a public document. Every statement on this page comes from the sources above; where a source does not say something (inputs, users, launch date) we say so rather than guess. See the full AI products tracker and our editorial policy.
Work at Entain or use ARC? Send corrections or evidence to corrections@aigamblingdaily.com.