AI productGenius Sports · Content and media

GeniusIQ (Genius Sports): what the AI does and who uses it

What it is

GeniusIQ is Genius Sports' data and AI platform that ingests tracking, play-by-play and audience data to power game analysis, broadcast augmentation, advertising and betting products.

Named users on record: Premier League (Data Zone), WNBA teams, NBC Sports, Sky Sports. Evidence level: named deployment.

Updated October 10, 2026Checked against 2 public sources

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How it works

Input

Tracking and play-by-play data, audience and behavioural data from multiple sources

GeniusIQ

Genius Sports' data and AI platform that ingests tracking, play-by-play and audience data to power game analysis, broadcast augmentation, advertising and betting products.

Output

Contextualised game data and video ('digital twin'), insights and predictive analytics feeding products such as BetVision

Who uses it

4 named

Premier League (Data Zone)
WNBA teams
NBC Sports
Sky Sports

Evidence

Named deployment

Genius Sports' launch release names the Premier League Data Zone and its broadcasters as users; outcome claims are vendor's own.

Our scale: vendor claim (the vendor’s word only) · named deployment (a named user is on record) · independent evidence (study, regulator or court finding, or audit).

What Genius Sports says

Captures sport through thousands of data points, captured up to 200 times per second. Source ↗
'Ingests billions of data points from multiple sources and applies advanced AI and Machine Learning to decipher gameplay, identify patterns and forecast probabilities.' Source ↗

These are Genius Sports’s own figures; we have not seen an independent test of them.

Sources

GeniusIQGenius Sports · vendor
Genius Sports Launches GeniusIQ to Accelerate the AI Revolution in Global SportSilicon UK (Genius Sports press release) · August 8, 2024 · press